Many parts of the country are hoping to benefit from the increase in consumer confidence that marked the end of the recession in the UK. Increased spending means increased business for all, but in Great Yarmouth in Norfolk there has been disappointment that every business perceived to benefit from tourism to this lovely part of England is being charged a levy to fund the promotion of the region. It has been nicknamed the ‘tourism tax’ which aims to raise around £500,000 per year to promote Great Yarmouth and the rural vicinity.


Many businesses are pleading ignorance. They claim they were never informed they could vote and their first knowledge of the issue was when a bill dropped through their letterbox. Any business with a rateable value over £2,500 has a legal obligation to pay the bill.

Combined Approach

Often the best way to increase public awareness, in this case of the quality of this Norfolk Town, is to do a combined approach which clearly requires funding. Norfolk has always been a popular county; the Norfolk Broads, Norwich and the seaside resorts. It is also a county that is proud of its environment.

The whole subject of the environment gets regular media coverage and people need to think about the best way they can do their ‘bit.’ In Norfolk, it may well be to get everyone to reduce their own carbon footprint so that the tourist trade, which is so important to the economy, is sustained and increased.

Carbon Footprint

One way for every homeowner to do his or her ‘bit’ is to look at renewable energy sources as the means to heat their homes and provide hot water. Air Source Heat Pumps in Norfolk are certainly worth investigation. Rural areas have often not had mains gas supplied, so they have previously needed to look at other energy supplies. It is time to do that once again.

A heat pump uses one of the most renewable energy sources around; the air. It does not deprive Norfolk of its clean air, it simply uses a pump to draw air in, heat it and circulate it within the house.


While there are some installation costs, the ongoing monthly bills will soon bring a smile to everyone’s face. There are a whole range of incentives available from the Government for people wishing to make their homes more energy efficient. They include schemes encouraging such things as improved insulation and also include monetary incentives for producing energy from renewable sources, even if all the energy is for personal consumption. This kind of initiative is certain to be a permanent feature in the future in various forms because the pressure on the environment means that national targets will continue to be difficult to achieve.

Image courtesy of digitalart